PawBoost

Overview

PawBoost is a platform that helps reunite lost pets with their owners. It allows users to report lost or found pets, creating alerts that can be shared across its network and on social media. Leveraging community support, it connects pet owners with local animal lovers, shelters, and veterinarians. PawBoost offers a searchable database for lost and found pets, provides resources and tips for searching for lost pets, and suggests preventive measures.
This project is centered on revitalizing the current branding system, aiming to elevate and refine PawBoost’s existing brand identity.

Services

Visual Identity Design
Logo Design
Merchandise Design
Icon Design
Packaging

Research

Audience

  • For pet owners who lost their pets in the great Boston area

  • For volunteers who want to help people find their lost pets

Six Words for Brand Identity

  • Accessibility

  • Friendliness

  • Approachable 

Six Values

  • Support community with lost pets 

  • Volunteering to help 

  • Growing of networks, connection, and database of the lost pets 

  • Good intentions to create more and more happy reunions 

  • Accessible 

  • Friendly and always calling for more help and attention to find lost pets 

  • Cute

  • Warmth

  • Kindness 

Logo Design

Color Palette

Icons

Poster Set

Poster Event: Fundraising for PawBoost

Purpose: Call for Donation from community

Merchandise Design